Build the Growth Engine Behind What Comes Next.
I work with founder-led consumer brands that have traction, but haven't yet built a clear and repeatable way to grow.
That usually means helping connect the pieces — business economics, analytics, acquisition, retention, content, conversion and the people doing the work — and then getting the highest-priority ones moving.
Practical strategy. Senior experience. Hands-on where it helps.
From Traction to a Real Growth Engine
Early growth is rarely neat.
A brand may already be running Meta or Google, sending email, creating content, working with freelancers and watching sales grow — while still not having great answers to some basic questions.
What should we be measuring?
Where should the next dollar go?
Which channels actually matter right now?
What should we build internally?
What isn't worth doing yet?
Growth Build is a 90-day engagement designed for that stage.
We start with the business and its economics, identify the biggest growth gaps, and then focus on building the 2–4 things most likely to create momentum.
What That Can Include
Analytics + KPIs
Build reporting that makes it easier to understand performance and make decisions.
Acquisition
Prioritize and improve Google, paid social and other channels based on the business rather than a predetermined playbook.
Retention
Identify the email, SMS and lifecycle opportunities that matter most.
Shopify + Conversion
Look for friction and opportunities across the customer journey.
Content + Distribution
Determine what content the business needs, how to test it and where it should be distributed.
Growth Economics + Planning
Connect marketing decisions to revenue goals, customer economics, profitability and a realistic roadmap.
Not every company needs all of these at once. The point is figuring out which ones matter now.
Built From Operating Experience
I've spent much of my career helping consumer companies build and improve growth from inside the business.
That includes helping build DTC growth engines for brands including Katin and Business & Pleasure Co., along with earlier-stage work for companies including Ruggable and Frankly Apparel.
My background spans DTC and eCommerce, Shopify, paid acquisition, retention, analytics, forecasting, conversion, content strategy and the teams and partners around them.
I tend to be most useful when there are plenty of things a company could do next — and someone needs to help determine what it should do next.
Restless Human
Restless Human is built around curiosity, growth and figuring out what comes next.
Today, that primarily means working with founder-led consumer businesses through Restless Growth.
Over time, it will also be a home for research, writing and ideas about consumer businesses, growth, entrepreneurship and the people building them.
For restless minds and forward motion.
Building Something?
If you're building a consumer brand and trying to figure out the next stage of growth, I'd be interested in hearing what you're working on.
