I work with founder-led consumer and DTC brands that have traction but need clearer growth priorities, sharper reporting, and better decision-making across acquisition, retention, creative, analytics, and eCommerce.

Typical engagements include fractional growth leadership, channel strategy audits, paid media budget allocation, KPI/reporting frameworks, and targeted strategic support.

Who I help
Founder-led consumer, apparel, lifestyle, DTC, and Shopify brands in the $5M–$25M revenue range.

How I help
Fractional growth leadership, channel strategy audits, budget allocation, KPI frameworks, and senior advisory support.

Best fit
Teams that need sharper strategic direction, not just another execution vendor.